Increasing Website Conversions Through a Redesign
In internet marketing terms, the conversion rate of a website is one of the most important indicators of website success. Not that many years ago, the buzzword was simply all about the number of visits a website has across a given time period. With the evolution of internet marketing, the goal has shifted from merely increasing traffic to conversion rate optimisation. This is particularly important for affiliated websites who specialize in retailing products from other sites. In this post, we’ll talk about increasing website conversions through a redesign. Specifically, we want to look at how a website’s layout and content can help drive more conversions in order to amplify the benefit for an internet marketing enterprise.
There are two particularly important concepts at play when talking about conversion rates.
1. First, for internet marketers who are not familiar with the concepts of web marketing, it is easy to be gung-ho about search engine optimization and forget about conversion rates. For the most part, this works if you are doing a simple website with no critical reader goals except page views. However, there are significant percentages of website owners that offer affiliate marketing services and critically forget about conversion rate optimization. In these cases, perhaps a website redesign can be an effective tool to immediately realize the potential of a website for sales.
2. At the very worst case, some website owners simply go through the motions of how to make a website without being conscious of the actual demands associated with optimizing one. In this case, it is not difficult to see how a simple tweak of the website layout and content can encourage more people to do a milestone activity otherwise known as an achievement.
In the succeeding pages, we offer simple tips on how to redesign a website to make it conversion friendly. Fear not, these tips are so simply you do not need to enlist the services of web design Leeds to get the job going. If you have a basic knowledge of what makes your website run, you can follow these simple steps to maximize the pull and attraction of customers in delivering the right kind of actions that you need for your website to succeed.
1. Find the pages that need greatest and biggest overhaul!
This is what’s known in the best web hosting industry as balancing out the weights of the website. In many cases, website owners think they can get away with loading up on their landing page without paying that much attention to the individual content pages. Unfortunately, this cannot be further from the truth. The individual pages actually close the sell for the website. You can only use the landing page as a means to attract traffic but the actual conversion happens in those websites that sell the actual product.
To tweak this to meet your needs, you will need to run a quick analysis of the traffic and conversion rate of the lowest ranking pages on your website. To decide which areas you need to spend the most time tweaking, you can use the bounce rate as a surefire way to determine a page’s effectiveness. For reference purposes, bounce rate refers to the number of times a reader saunters into a site only to immediately leave without checking other pages on that website. From that definition alone, you can very well conclude that the highest bounce rate pages on your website could be driving people away instead of keeping them in!
2. Find the areas that need the most attention!
Using the many internet marketing tools available at your disposal, check the pages for areas that need the most tweaking. This could be headlines, visual eyesores like button sizes, too much gray area, unfriendly text sizes, bad quality images, and many others. Like company ratings, there is a science to this step that you are already familiar with from basic website design. Just stick with those concepts and you are fine. At any rate, you cannot possible do any worse than what that page is already giving you.
3. Prioritize and focus your redesign on the essential areas and leave the other areas for the next days.
Prioritization allows you to deliver the maximum impact in the shortest amount of time. It’s not like screen printing where you can touch everything in one go. By prioritizing, you can be more deliberate about the website redesign to improve the conversion rate.
Secondly, prioritization also allows you to put conversion rate concepts to the test. You can actually do a little experiment as to which changes people gravitate towards. Say, on one page, you can change headings and button sizes while you change text size and images on another; which of these changes improves the bounce rate better? You can run all these tests and experiments in your virtual office and use the data that you gained as a means to optimize other pages when you have more time.
The trick is to be thorough with those 2-3 areas that you are redesigning just to get the conversion rate to go up. You cannot be half-baked in changing certain sections of the page but not others as this will confuse you all the more in terms of which change delivers the best improvement on the website statistics. It does not take an RN to MSN expert to tell you that a job that is not thorough can only get you so much before it starts smacking you in the face.
Based on some internet statistics, redesigning a website actually improves conversion rates by as much as 43%. By sticking to proven concepts in conversion rate optimization, you are casting Mexican blankets and positioning yourself for better catch. After all, isn’t that your original goal by creating a website?
By reaching more people and delivering higher conversion rates, you are more than guaranteed to profit from your website efforts, something that will allow you to earn extra on the side so you can enjoy life just a little bit more!
Top Web Design Tips
Information technology world is highly dynamic with huge innovations coming into play every day. It is also easier to set up websites currently, as the process is known by many people and there are various companies as well as freelancers who specialize in web designs. However, setting up a nice looking web page (although good) is not what makes it an appropriate alternative in achieving the goal of the website. There are a few qualities that make a website effective and efficient in meeting individuals’, business, institution and governments objectives. These qualities serve unique functions just like putting Christmas lights on the eve of the day!
The first step that the entire web owners should have in their fingers tips is that the website design should be made in such a way that it loads at terrifying speed! No one will wait for hours, even for the best looking web page to load. A fast page is just like sting in nice massage tables while enjoying a cool touch on the body.
Clear navigation on the website will save visitors a whole lot of trouble. Putting the essential links in highly visible areas is a good way of ensuring the accessibility of the web page. This is just like entering into daily deals with birth certificate translation agencies. It requires high accuracy and clarity.
The most important and obvious thing that should be conspicuously placed at the website’s front page is the companies, individual or whatever business statement or motto which represents your company. This is just like having a sharepoint hive with Microsoft Company that makes it easier to locate files.
Setting up the website should be made in ways that search engines will capture the site easily. This is just like searching for Dreamweaver templates using the services of SEO San Antonio. Research shows that it takes only eight seconds for a site to capture or evade a customer’s attention. Although site maps are somewhat a new thing into web design industry, they are very useful for web page navigation as well as search engine optimization. These should be employed for better web page performance.
Using fewer graphic will ensure that visitors will not be mislead into this site. Any graphics used should be only to serve the purpose of improving the page and not decoration! Putting up excessive graphics is just like using brazilian keratin treatment instead of depuy hip recall for muscle building!
For sustained web site performance, the company or individual should constantly monitor their site for any broken link or in some cases, before uploading any link into the web server. Dreamweaver has this feature that helps in checking for the broken links. The pages should also be easy to scan, as many users prefer scanning and then reading at their own comfort. Like solar heating, people prefer things to be on a fast pace. Time is very important for anyone and it’s either you have it or not.
Five Helpful Web Design Tricks
You may have all the technical skills in the world, but if you lack the creativity to put up a design that can interface with your visitors then it would mean wreckage. Web users have transformed from knowledge hungry people to fun loving ones, hence you have to make an enticing upgrade on your skills. You just can’t offer some free cell phones on your website and hope that they will come back for more.
Here are five ways to help you with your quest in having a few tricks for the trade.
Offer good and straight interfaces
Your user interfaces is the first thing that will link your sites worth to your audience. Interfaces should be kept as real as possible to have a meaningful experience for your visitors. You can do this by having button and form designs that will give enthusiasm, a call to action. Flat designs can hinder these interactions. You can do this by simply adding some 3D effects and designs that relate to your content. If you are offering a free e cigarette, see to it that they see this clearly with a graphic image of an e cigarette.
Create wrap around ribbons
Wrappings and ribbons have been in the trends for web designs over the years. This may be on going even for the next couple more to come. Not to be associated with your design being too girly, you can offer a fair enough design for this. San Antonio web design utilizes these techniques and more actually do.
Perspective is very important. If you are dealing with visitors that want to have another view of the boring pages that the internet offers, you get a chance to have another way of doing this. This is also good for dealing with a defined set of visitors. For example, if you are making a site for a Mesothelioma Lawyer, you need to add some perspective of an office that is reliable and professional.
Shadows are very important in making a cozy and comfortable atmosphere. This can be done by having shadows in the bottom or right side of your graphics. Floating objects on your design can be highlighted by shadows. For an example, trane heat pumps website can be made by floating the objects – the pumps and just highlighting it with shadows.
Depth is important to create an “anti boredom” campaign in your website. Your website will become flat without depth remaining limited in perspective. Shadows become excellent for these, add some 3D grids an offsets and you are good to go. If you design a website campaign for buy HCG keep in mind that shoppers want figure to see and being flat on your images may seem less enthusiastic.
Web design may feel like winning back an ex girlfriend. You may end up using another language like como reconquistar a ex namorada or anything difficult but having a good design that can tell the story for itself will surely be a good option. You don’t have to compare logbook loans to build a good design, you just have t dig deeper and spend more time on building and getting feedback.
Your website should not be generic; it’s like a yeast infection over the web. Offer a “yeast infection no more” site that can deliver the goods. At the very start, buy laptops that have speed for the graphics and then you’ll be off to a fresh and quick start.
What Makes Great a Great Website?
The internet has become a great portal and source of various information of the world. That is why, more and more people have created websites with different schemes, offerings, products and services. With variance in forms and presentations of different websites, the million dollar question is “what makes a great website?”
Making a certain website standout form the rest is never that easy if one do not know where exactly to begin. It is like looking for insurance quotes without enough knowledge of them. As always being emphasized, a website is considered great if it is unique and special. What makes it great boils down to basic factors – content, design and organization.
Content is certainly the most important factor that can make a website standout. One needs good, quality content for his website. One of the good reasons why people search the web is to get information. If one wants to buy premium kratom here and do not find it, they will look for another place. Just like websites, if people will not find what they are looking for, they have no reason to stay in the site. So, filling the site with original, unique, and strong content with helpful website url and links that will make it easier to find will great help. With unique, fresh, updated, meaningful web content, one’s website will surely make it big in its online reputation.
Aside from content, a great website has a professional design. Making the website look appealing is good, but making it appear professional is best. A first impression to any Jodi Smith or John Doe says a lot. One must not go mad with presenting the website like a circus or make things look cluttered. Everything must look friendly to the eyes of people so by first glance they will become interested in browsing the site. More like a person looking for a good coconut oil massage, one who wants to visit a site searching for interesting and important information, do not like to end viewing a site which does not portray a good visual impression.
Then, a great website has logical site structure. One must see to it that the structure and organization of the site makes sense. From top to bottom page, there should be a logical flow. For example, header should come first, followed y navigation, followed by content with side-bars or side-navigation, and finally followed by the footer of the page. One cannot simply do wrong in the structure or the architecture of the site as it will create a confusion on some Bayne Jones and other people who will view it and might result to not browsing the site at all.
As a conclusion, there may be a lot of things to consider in order to make a great website. But ultimately, one should always start with the basic elements, and that is to make sure that the site has great content, great design and great organization.